林翠絹,Forthcoming,〈社交媒體機器人應用於台灣數據導向選戰之初探性研究〉,《傳播研究與實踐》。
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2022
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Chang, C. C. (張卿卿). Forthcoming. "How Short Film Ads Improve Brand Attitudes: The Roles of Viewing Experiences and Consumption Visions." Journal of Consumer Behavior. DOI: 10.1002/cb.2094.
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2022
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Chang, C. C. (張卿卿). Forthcoming. "The Multiple Mechanisms by Which Watching Dramas Can Repair or Enhance Moods." Journal of Broadcasting & Electronic Media. DOI: 10.1080/08838151.2022.2146692.
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2022
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Chang, Y. (張郁敏), and Esther Thorson. Forthcoming. "Media Multitasking, Counterarguing, and Brand Attitude: Testing the Mediation Effects of Advertising Attention and Cognitive Load." Computers in Human Behavior 139. DOI: 10.1016/j.chb.2022.107544.
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2022
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Lim, Dongjae, and Jhih-Syuan Lin (林芝璇). Forthcoming. "The Effect of Self-Monitoring and Endorser Attractiveness on Online Video Advertising Responses." International Journal of Internet Marketing and Advertising.
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2022
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