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管理員 - 學術活動 | 2019-04-19 | 人氣:233

台灣政經傳播研究中心邀請《新聞與大眾傳播學季刊》主編、美國博林格林州立大學Louisa Ha教授發表演講「行動與線上調查的研究方法發展」。線上/網路調查已成為目前最受歡迎的調查模式,多數研究者仍認為民眾使用電腦填答網路問卷,但多數人已經改用智慧型手機或其他行動裝置進行填答。本次演講,哈教授將分享她對兩種調查工具的實驗成果,比較使用智慧型手機及電腦填寫問卷,在回答品質、訪問成功率、隱性意見偵測的成效差異,兩種調查工具的優劣,以及如何使用行動裝置提高調查的精準度及回應率。

  • 講題:行動與線上調查的研究方法發展(Research Method Development in Mobile and Online Surveys)
  • 講者:Louisa Ha (《新聞與大眾傳播學季刊》主編、美國博林格林州立大學媒體與傳播學院教授)
  • 主持人:張卿卿 (國立政治大學傳播學院講座教授、台政傳中心副主任)
  • 時間:2019/05/07 (中午12:30-14:00
  • 地點:國立政治大學綜合院館一樓270113階梯講堂

※演講備有餐點,請提早報名※※

※報名網址https://bit.ly/2IFL6Ny ※※
 

Online survey has become the most popular mode of survey delivery. Most researchers still assume people use their computers to answer online surveys. But many are using smartphones or other mobile devices to answer the survey. This talk will present Prof. Ha’s field experiment results comparing the response quality, cooperation rate and latency in smartphone and computer survey responses in different question formats, the pros and cons using computers and smartphones for survey field work and other research on innovative ways to use mobile phone for surveys that increase accuracy and response rate.

  • Topic: Research Method Development in Mobile and Online Surveys
  • Speaker: Louisa Ha (Professor of School of Media and Communication at Bowling Green State University, USA & Editor-in-Chief of Journalism and Mass Communication Quarterly)
  • Chair: Chingching Chang (University Chair Professor of Department of Advertising at NCCU and Associate Director of Taiwan Institute for Governance and Communication Research, NCCU)
  • Date: 2019/05/07 (Tuesday) 12:30-14:00
  • Place: Room 270113, 1F, General Building, NCCU

※※Please register on NCCU Enrollment Service before the speech. Light meals are available.※※

※※NCCU Enrollment Service: https://bit.ly/2IFL6Ny ※※